The Brazilian Blow Dry

At Ginger Group, we love everything Brazilian, so it will come as no surprise that we are now offering The Brazilian Blow Dry – the answer to the permanent good hair day!

Recently featured in the Evening Standard, this bang on-trend treatment using Global Keratin, the Brazilian Blow Dry – also known as the permanent blow dry – is an innovative conditioning and straightening treatment that transforms the hair in its entirety and leaves it feeling totally re-energised. This revolutionary treatment was originally developed in Brazil and is based on the protein Keratin, which is the primary protein of skin, hair and nails. This natural substance gives hair the ability to return to its original healthy, shiny and smooth state.

The lure of having fabulous glossy hair long after the blow-dry, coupled with a chemical-free, semi-permanent blow-out is music to most people’s ears.

‘This is a god-send for women whose hair resembles a thorn brush when left to dry naturally.’ enthused New York stylist Mark Garrison, ‘it’s a revolution!’

Nicole Ritchie and Elizabeth Hurley are rumoured to be recent converts to the system and now it’s available at Ginger Group salons.

The treatment is simple and fast. Hair is first washed before being treated with Global Keratin, a keratin-rich solution of cocoa-oil, white and red clay, vitamins and proteins. It is then dried completely before the product is sealed in with straighteners.

The Brazilian Blow Dry is now available at Ginger Group salons. Call in for a consultation with one of experienced stylists.

Category: Ginger News